“We are passionate about the work we do and I want to show the other side of the firm— the work we do in the community and how we give back.”
Casey Crouch is a Client Relations Specialist and the Director of Marketing for Simon & Simon Financial. Prior to joining the firm, Casey was co-owner of Miss-Lou Magazine, a newspaper based in Natchez, Mississippi. Starting out as an advertising sales representative in 2009, by 2011 Casey had been promoted to sales manager. She became a co-owner of the paper in 2018; then in 2020, just after she became sole owner, COVID-19 hit and effectively shuttered the business.
Always an enterprising person ready to create the next chapter of her life, Casey moved to Covington, Louisiana, and went back to school. She studied and obtained her aesthetician license and pursued that path for a year. But even though she liked the work, due to the pandemic most aesthetician practices had few clients. With her outgoing personality and passion for marketing, she was thrilled about the opportunity to join the team at Simon & Simon.
Casey originally fell in love with marketing after graduating from high school, while she was attending Copiah-Lincoln Community College Natchez Campus with the intention of getting her associate degree in human resources. “I switched majors and obtained my associate degree in business and marketing management technology. It was here I learned all about marketing; print media, online and digital technology, which still fascinates me,” Casey says.
“Almost all marketing relies on technology now. In addition to websites, social media has taken over a lot of what we do as marketers in order to get our message out,” says Casey. “In my position here at Simon & Simon, I am enhancing our presence and sharing more behind-the-scenes photos and videos to illustrate who we are not only as a company, but as a family.” Financial advice can seem intimidating for many, but I want people to know that we have a lot of fun here, too. We are passionate about the work we do and I want to show the other side of the firm— the work we do in the community and how we give back.”
Casey grew up in McComb, Mississippi, living in the same house and attending the same school from kindergarten through 12th grade. Her family was originally from Natchez, and her parents recently made a permanent move into their vacation home located just across the river from Natchez in Vidalia, Louisiana. Casey considers Covington her permanent home, and she spends all her free time raising her son, now 7 years old. “He is a busy little kid, and I am so blessed. I’m always taking him places when I’m not working, and I wouldn’t have it any other way,” she says.
Life is bright for Casey, and she recently got engaged. She and her fiancé are planning to marry sometime next fall.